Mark Cuban Partners With Soda Company To Offer Bitcoin College Grant

Shark Tank star and billionaire investor Mark Cuban is teaming up with soda brand Dr. Pepper to offer a Bitcoin (BTC) college tuition grant.

Jill B., a business major at UC Berkeley, and Kaitlyn O., a computer science major at Boston University, were selected from a pool of student applicants to compete in a “Bitcoin toss,” according to a press release from Dr. Pepper.

The winner of the live coin toss, which is scheduled for Saturday, will walk away with $23,000 worth of Bitcoin for tuition support.

Crypto’s presence in the world of higher education has been growing in 2021, both in terms of curriculums and finances.

In October, the Aresty Institute of Executive Education at the Wharton University of Pennsylvania announced a partnership with crypto exchange giant Coinbase to allow students to pay for a blockchain-focused curriculum with Bitcoin, smart contract platform Ethereum (ETH) and stablecoin USD Coin (USDC). The partnership is a first for any Ivy League institution or US business school, according to the press release.

Developed in partnership with leading blockchain economic consulting firm Prysm Group, the university’s six-week Wharton certificate program is designed for business and technology professionals seeking a crash course in blockchain and digital asset economics.

Back in January, Coinbase reported that Ivy League endowment funds had reportedly been buying Bitcoin through Coinbase and other crypto exchanges for months.

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